Identity is the state of having unique identifying characteristics held by no other person and identity in the music industry is everything, it sets you apart from everyone else.
Music is the core way in which an artist communicates: it provides them with a way of portraying emotions and it exerts strong and profound effects on us as human beings, by producing deep emotions inside us. And when musicians have an identity that’s different from everyone else we can feel these emotions with them Without these differences, music would all be the same. It’s all about them being who they want to be and creating their own art.
The internet and social media helps to create this image, you can be who you want and you can, to a certain extent, control what people know and don’t know about you. You can change an aspect of your life and put it in social media and everyone will know. It’s easier to be the musician that you want to be with the internet. Yes, of course they could change their identity before, but it was harder when there was no internet because they couldn’t constantly update their fans. It took a lot more time and a lot more effort.
There are many reasons why artists take on a new identity – or a “persona” – some artists feel far more confident when they take on a persona. Some don’t have enough confidence as a performer, so when they take on this identity, it’s almost like they are a completely different person. Allowing them to have the confidence to perform. One example of this is Daft Punk. They have said that the reason that they have taken on the persona of robots was simply due to shyness. In a time when the internet is everywhere, to keep yourself away from the spotlight is difficult. So why not create a new image for yourself so your able to draw a line between personal life and the music.
Sometimes, they want to change their persona because they don’t feel that it truly is who they are. Marina Diamandis, decided to shed her former alter-ego, Electra Heart, because she said that, “I didn’t feel that it represented who I truly was.” She wore platinum blonde wigs and became Electra Heart for her second album, but she didn’t think that identity fitted her anymore. She outgrew it. She was someone who she wasn’t and she was pretending to be a vapid diva who embodied the worst parts of pop-culture. For Electra Heart, she had wanted to make a pop record that was subversive. But for Froot, her third album are wanted to be herself and not write songs that weren’t about her. She’s said that the internet helped her to release her third album, Froot, in a more visual way, thus helping her to go back to being Marina and the Diamonds, not Electra Heart.
So, the internet not only can help you change who you are but it can take you back to your inherent worth, who you truly are.
“I’ve always been interested in how fast-moving our identity is and that I’ve never been able to pin down who I truly am. That inspires me to write, because I feel like that cements me a bit, in that I find my identity in being an artist.”
– Marina Diamandis